Copywriting is one of the most important parts of your brand strategy! The copy your business puts out embodies your brand’s personality. Whereas content is a way you reach your customers through blogs, social media, eBooks, or email, copy is the writing you use to call the customer to make a sale. Well-written copy uses… Continue reading Copywriting and Branding Essentials
Hey, guys! As many of my readers know, I have been going through some challenging times lately. In many fields, people encourage you not to mix your personal life with your professional life. In my field, I have discovered through speaking with many CEO's, business professionals, and other leaders, discussing the obstacles you have faced,… Continue reading Looking Straight into the Face of Adversity
