I know how silly it sounds to advertise your company on social media. Believe me, I was once a business owner who was unsure of how social media could help my company succeed. Now, I have over 30,000 followers who read my work on a regular basis.
Word-of-mouth means everything for a company. Facebook has become a ‘word-of-mouth’ opportunity that goes beyond your local town, city, or village. With Facebook Ads, you can target your exact audience anywhere in the world.
Facebook is HUGE: The Best Platform for Advertising
Facebook is the largest social media platform in the world. This comes are no surprise. If you look around, all (or most) of your friends and co-workers have a Facebook. And, most businesses have a Facebook page now as well.
Hiring a Social Media Professional
If you’re already a business owner, CEO, or otherwise, you probably don’t have a ton of extra time on your hands to handle Facebook, Instagram, Twitter, etc. In this case, you should consider a social media expert to conduct this portion of your business.
Now, you’re probably considering the cost. The bulk of the cost lies in the social media expert. The ads are not expensive to run; even when you have a huge target audience.
The social media professional could provide you with a HUGE return-on-investment. How? Paid ads are known to increase page clicks by up to 90%. This means the majority of the content you publish without a paid ad is not even seen.
Make Facebook a Priority
In conclusion, whatever your goal for your business, Facebook should be a priority. If you decide to do it yourself, be sure to do some research to ensure your paid ads will accomplish the goals you have set. If you decide you are interested in a social media professional, I may or may not be available dependent upon the contracts I already have. Feel free to reach out to me to discuss your goals, rate, etc.
Until next time.